The most blatant kind of influencer advertising is when an organization arranges with an influencer to post content material on their social media concerning their brand. In this case, according to the AANA, it’s thought-about advertising communication and therefore have to be clearly distinguishable.
The problem with this is that the content material will not be accepted by law or it might violate the rights of somebody thus giving rise to moral questions. The blurring of non-public and work life boundaries could make it difficult for corporations to uphold their obligation of care to staff. When personal opinions expressed by way of social media refer to a company or employees of the corporate, it raises ethical concerns.
Business Ethics & Leadership
And this is carried out correctly once we see posts including a tag @ the corporate, hashtags regarding the corporate name, #ad or comparable wording. While Dr. Mayer appeared … Read More