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It’s a great example of how licensed content material may be an efficient tool for manufacturers that wish to scale their content material choices with out having to create their very own content material studios. Bloomberg’s Diversity & Inclusion Blog shares thought management and analysis on the topic. Bloomberg has also dabbled in creating video content to assist move its message forward. When it comes to building a greater business, boosting gross sales is not the one pathway to success. Consider, instead, leading with your values and creating a company that attracts and retains various staff (which has been proven to increase financial performance).

Clips vary from workout how-tos and magnificence tricks to interviews with athletes and astronauts. A notably successful current effort explores celebrity training routines, with the spot “Could You Survive Nick Young’s Workout? ” garnering 806,000 views in just the final two months and driving more site visitors back to the positioning. With a scientific bent and a thought management streak, new articles like meals and health forecasts set readers on the right foot for a wholesome new 12 months – with lots of inspiring and gratifying reading ahead. With its own in-home studio, Goldman Sachs takes the value of content material advertising seriously.

Bed Bath & Beyond is proving that an investment in content can repay for a brick and mortar retailer. By doubling down on omnichannel advertising and digital content, even while struggling to grow in-store purchases, e-commerce sales grew more than 20 %. Similarly, USAA launched “The Money Drill” podcast in 2016 as an experiment to draw youthful viewers members whereas delivering financial content in a simple, engaging method.

Eliud Kipchoge of Kenya missed the mark by just 25 seconds, still beating the previous document for the fastest marathon by an unbelievable two and a half minutes. In the previous 12 months, Headspace has launched a few new content initiatives designed to make meditation extra accessible – and drive and retain subscribers. One is a “How to Meditate” part that features answers to frequently requested questions, plus movies that help folks remedy frequent meditation challenges. Grindr was just lately acquired by a tech and gaming firm, but with unique content material off to such a strong begin, we’re hoping that it’ll proceed to build upon its early successes. But with nearly 88,000 subscribers on YouTube, it’s video that’s a clear win for the model.

It was price it; the program was met with almost instant success, and, practically two years on, attracts 24,000 plays per month. “The Money Drill” additionally gave USAA’s content advertising group a serious internal win.

That’s why it’s exciting to see a model like Farmers Insurance provide a contemporary and engaging content hub, plus constantly creative and engaging video – like a current effort from final Halloween. Certain products and services are simpler to create content round than others. After all, maintaining tens of millions of followers engaged by way of hours of content material advertising?

  • The model depends closely on social media (Twitter, Facebook, LinkedIn, and YouTube) for content distribution, in addition to each paid and natural search.
  • Offering life, automobile, house, and health insurance, these are the topics Generali chooses to cover in its content material – though, simply by taking a look at it, you’d virtually never know they were selling something.
  • It’s also been profitable using traditional media outreach among the top social media influencers in science and biopharma.

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Instagram Post By The Schwalbach Agency • Jun 5, 2017 At 3:06pm Utc

USAA is another instance of an insurer that is thinking massive, in terms of content. The monetary establishment has been round for more than ninety years, serving a client base made up primarily of navy members, veterans, and their families. It’s a specific viewers and one with which USAA knows just tips on how to talk. It’s an initiative that calls for respect and reveals a readiness to innovate to be able to reach desired targets – while fortunately making insurance content material so much much less boring.

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Its thought leadership hub, Our Thinking, options numerous content codecs from a podcast (“Exchanges at Goldman Sachs”), to videos (“Talks at GS”), to interactive infographics and articles. First Republic uses content as the primary approach to have interaction with its rising legion of followers on Facebook (74,000 fans) and Twitter (39,500 followers). Fidelity knows that not everyone shall be able to discover its products, and that is why most calls to motion on MyMoney are for signing up for its bi-weekly publication. However, on some pages, there are modules highlighting Fidelity offerings, like 529 plans, or an interactive monetary checkup quiz, for people who are ready to be taught extra. The MyMoney hub makes use of primarily syndicated content from properly-revered writers and websites like The Motley Fool, Forbes, and The New York Times.