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Northwards, then again, fewer than 80% of North American Instagram influencers fall into this bracket. The world of Instagram influencers, however, is not just about this top stage of mega-celebrities.

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InfluencerDB’s Instagram statistics show journey influencers – who historically enjoy the highest stage of engagement of all categories – have been down to four.5% engagement, down from 8% in 2018. Influencers are those who hold some sort of sway over their followers – an important to brands being the power to influence purchase choices. As a last notice on this segment of the influencer section, it might remiss not of us to not mention one last influencer – one who lays claim to by far essentially the most-appreciated submit on Instagram.

As we will see in this set of Instagram statistics, there may be some variance within the influencer landscape to be found throughout areas. Latin America, for example, sees a greater proportion of smaller influencers, with near ninety% of the region’s influencers counting fewer than 10,000 followers.

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  • While follower counts are important, a loyal, lively following is more important.

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With fifty three.eight million likes (October 2019), we give you @world_record_egg’s image of…an egg. The unique mega-Kardashian, Kim, options on this record also, although her earnings of $910,000 per publish are dwarfed by her youthful sister, despite boasting more followers. Top Instagram influencers can make big sums of money by way of the platform. At the top of the record for earnings from a single submit is Kylie Jenner, whose movie star is inextricably tied in with Instagram, in addition to the Kardashian reality present empire.

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The similar trends are evident if we divide up engagement by age and gender. The hole between and year-old feminine Instagram influencers is a bit smaller here. Focusing on Gen Z and Millennial influencers, Socialbakers finds the biggest constituency of influencers is females aged 18-24, who account for three million influencers (Q1 2019). Female and male influencers aged are subsequent, at 2.2 million apiece.

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